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The undercurrent of the Vanity Fair analysis is that the toxic anti-innovation culture of the company trumps even Bill Gates' unlikely return to the throne. Unlike a salesforce.com where each passing day engenders innovation as a way of validating the subscription model, Microsoft is a victim of its own success at the hands of its most successful. According to the article, executives withhold just enough vital information to maintain their own position of unique value. Where social is a requirement in a system that lives on innovation, Microsoft is forced to go against the grain to share in realtime.

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