A Venture Capitalist?s E-Commerce Shopping List

Editor?s note: Sergio Monsalve is a Partner at Norwest Venture Partners where he?is focused on early and growth investments in the digital media, mobile, and social areas. Follow him on Twitter.? E-commerce is one of the fastest-growing sectors in technology and is poised to get even hotter, with sales expected to double between 2010 and 2015, according to?eMarketer.?So how can discerning investors find the most promising opportunities? They have to first take off the rose-colored glasses.

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